How they're built. Pages are pre-rendered rather than assembled in the browser on every visit, images and assets are optimized and served from the edge, and the component library is built to a performance budget rather than tuned after the fact.

The result is a site that loads quickly on a phone on a weak connection — which is where most of this shopping happens. We benchmarked iMotor against every major vendor in this market and came out ahead of all of them.

No. Performance is maintained at the platform level, not site by site, so every improvement reaches every dealer. There's no optimization project to run and no specialist to hire.

It works across the whole customer journey, in three places.

And because answer engines keep changing, keeping your inventory legible to them is ongoing work we do, not a box we ticked at launch.

iMotor is built by one global team, serving thousands of dealers across multiple markets, industries and dealership sizes. That gives us something a single-market vendor structurally can't have: one shared view of what actually performs.

For you it means two things. Development moves faster, because the team building your site isn't starting from scratch on problems already solved somewhere else. And what reaches you has been tested against real dealer traffic before it arrives, rather than trialed on your site first.

You'll be introduced to the team who will build your site, and we start with your business — what you sell, how you sell it, and what you want the site to do. From there we configure the platform for your industry, connect your inventory, bring across your branding and content, and build the site out with you rather than handing it over at the end.

You'll review it before anything goes live, and we'll keep working with you after launch to refine it. The goal isn't a site that's finished on go-live day; it's a site that keeps working for you, with a team you can reach when you want something changed.

Easy enough that you won't need a developer. Sign in through Dealer Login and you can update pages, banners, specials and images yourself from any browser — no code or design software needed. Pages are built from ready-made components, so whatever you add matches the rest of your site. They're fully responsive, so every page looks just right on any device.

And when you'd rather not do it yourself, our team will make the change for you.

Any way you want. Most dealers connect their existing DMS or an inventory feed and the website updates itself. If you'd rather manage units directly, TraderTraxx lets you do it by hand — and the same entry publishes to your dealer website and to the Trader marketplace for your industry at the same time.

• RV Trader
• Cycle Trader
• Boatmart
• Equipment Trader
• Commercial Truck Trader

One unit, entered once, live everywhere it needs to be.

Yes. Depending on your package, we can generate custom export files or provide a hosted inventory file that any third party can pick up on their own schedule. Your inventory data is yours to distribute wherever you choose — we're not a place it gets locked into.

However suits your dealership. Leads can be routed by rules you set — by department, by inventory type, even by the specific page the inquiry came from — so the right person gets it without anyone having to forward it.

CRM integrations are available where you'd rather leads write straight into the system your team already works in, and reporting shows where each lead came from, down to the individual unit.